{"product_id":"the-vendor-event-operator-kit-the-pre-event-to-post-event-sop-for-travel-agents","title":"The Vendor Event Operator Kit: The Pre-Event to Post-Event SOP for Travel Agents","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eNinety percent of travel agents do vendor events wrong. They pay $500 for a booth, sit there all weekend selling nothing, and walk away convinced vendor events do not work.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe vendor event is not the problem. The mindset is. A booth is not a sales channel. It is a lead capture channel. The booth is the hook. The follow-up funnel is the close. Most agents skip the follow-up funnel, then quit vendor events before they ever pay off.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eYou are not running another vendor event without a system.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Vendor Event Operator Kit is the playbook for every phase of a vendor event, from the moment you sign up to the day after the event closes. Sponsorship templates, team training scripts, ad setup walkthroughs, lead-tagging architecture, and the 7-day follow-up funnel that turns cold booth visitors into 60-day bookings.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhat's inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eThe BDM Co-Op Sponsorship Playbook\u003c\/strong\u003e with the 5 conditions that get a yes, the 60-day timeline, the email templates for the initial pitch and the post-event thank-you, and the full list of what to ask for beyond just the booth fee\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eTeam Training Scripts for Hype People\u003c\/strong\u003e with hire criteria, the 60-minute pre-event briefing agenda, the exact opening lines for hype people working the venue floor, the greeter script for booth visitors, and the compensation structure that keeps a hype team motivated without breaking the booth budget\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eGeo-Tag Facebook Ad Setup\u003c\/strong\u003e with the 12-step Meta Ads Manager walkthrough, the hook library of phrases that have actually pulled traffic at major events, and the 30-day retargeting sequence that closes booth leads after the event ends\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eSegmentation Tagging Architecture\u003c\/strong\u003e with the 3-layer tag system (source, interest, avatar), the naming convention that keeps your CRM organized across multiple events, the affiliate funnel for off-avatar leads, and CRM-specific setup notes for Keap, MailChimp, Flodesk, ActiveCampaign, and ConvertKit\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eThe Multi-Channel Follow-Up Funnel\u003c\/strong\u003e with the full 7-day email sequence (subject lines and body templates), the Monday thank-you template that opens the entire sequence, the social media dump caption, the DM strategy that triggers the algorithm, and the bonus business-card capture play that turns other vendors into referral partners\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eThe 15-Item Implementation Checklist\u003c\/strong\u003e to run before every event so nothing slips\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWho this is for:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe travel agent who has done a vendor event and walked away with nothing. The travel agent who is signing up for her first vendor event and wants to do it right. The agent who is paying full price for booth fees because nobody told her suppliers cover them. The agent collecting leads in a notebook because nobody told her about QR codes and tags.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWho this is not for:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe agent who is not running vendor events. The agent on a CRM that does not support tagging or pixel placement (fix that first). The agent who wants quick tips, this is an operator playbook, not a tip sheet.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eYou are not running another vendor event without a system. This is the system.\u003c\/p\u003e\n\u003cp\u003e\u003cscribe-shadow id=\"crxjs-ext\" data-crx=\"okfkdaglfjjjfefdcppliegebpoegaii\" style=\"position: fixed; width: 0px; height: 0px; top: 0px; left: 0px; z-index: 2147483647; overflow: visible; visibility: visible;\"\u003e\u003c\/scribe-shadow\u003e\u003c\/p\u003e","brand":"Ask Shanterria Travel Gang","offers":[{"title":"Default Title","offer_id":46707055132862,"sku":null,"price":97.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/5404\/4606\/files\/25MothersDayEmailSwipes_5e7a09d3-51c1-470f-8c3d-ed5f4c99aef3.png?v=1777846300","url":"https:\/\/travelgangstore.com\/products\/the-vendor-event-operator-kit-the-pre-event-to-post-event-sop-for-travel-agents","provider":"Ask Shanterria Travel Gang","version":"1.0","type":"link"}