The Travel Agent Marketing Funnel Playbook

You are posting every day and your trips are still not selling. The problem is not your content. The problem is that you are posting at the top of the funnel and expecting bottom-of-funnel results. Social media was built for attention. Selling happens somewhere else entirely.

This playbook gives you the exact four-stage funnel framework Shanterria Earley used to build Travel Divas into an 8-figure group travel company: Attract, Nurture, Convert, Retain. You will learn where every platform lives in that funnel, what to post at each stage, and how to move people from your rented social media audience onto a list you actually own.

What Is Inside:

• The four-stage funnel breakdown, what each stage is, what your job is, and what happens when you skip one
• A channel map showing where Facebook, Instagram, TikTok, your Facebook group, email, SMS, and DMs each belong, and exactly what to do on each one
• The top-of-funnel content mix that Travel Divas runs daily: 40% education, 25% story, 20% social proof, 15% lifestyle and aspiration
• The three conversion killers: Stuck at Attract, Stuck at Nurture, and Stuck at Convert, with the specific fix for each
• The email list build-from-zero system: lead magnet, opt-in placement, welcome sequence, and how often to promote inside your Facebook group
• The 30-Day Funnel Action Plan with week-by-week tasks that take you from posting into a working funnel

This Is For You If:

You are a travel agent who posts consistently but cannot figure out why nobody is asking about your trips. You have a following but not a list. You have DMs but no deposits. You want the system, not another tip.

This Is Not For You If:

You are looking for graphic templates or caption scripts. This is a strategy guide. It teaches you how the funnel works and how to build yours. The execution tools are sold separately in the Travel Gang store.